How to implement same-day delivery to your online store

April 13, 2021
StoreShippers - Nienke van Meekeren
April 13, 2021
StoreShippers - Nienke van Meekeren

Consumers are becoming conditioned to expect instant gratification. They want to receive their online orders whenever, wherever and however they want. 80% of online shoppers indicate that they prefer to receive their online orders within a day. 61% of online shoppers want to receive their packages even faster, preferably within 1-3 hours of placing an order.

Same-day delivery combines the convenience of online shopping with the instant gratification that consumers are accustomed to when buying a product in a physical store, bringing the online shopping experience closer to the offline shopping experience. By offering this fast delivery service, you can improve customer satisfaction, boost loyalty and thus increase your online sales. However, it can be difficult and costly to offer same-day delivery services. In this blog, we explain how you can successfully implement same-day delivery to your online store.

 

80% of online shoppers indicate that they prefer to receive their online orders within a day

Market demand
First of all, it is important to check whether it makes sense for your online store to offer same-day delivery. It depends on the type of products, your customers, the market situation and the costs whether it is interesting to add same-day delivery as a delivery option to your business process:

Ship in close proximity to the consumer
Secondly, it is important to ship your online orders in close geographic proximity to the consumer. This makes it possible to ship items at relatively low costs. Shipping in close proximity to the consumer can be achieved by implementing a ship-from-store fulfilment strategy, or by using dark stores or micro-fulfilment centres.

Keep your promises
Thirdly, it is important that when you offer same-day delivery, you actually deliver the same day and within the specified time slot. This may be obvious, but it is important that consumers know where they stand. To keep consumers in the loop you can add real-time order tracking to your same-day delivery process. Real-time tracking allows consumers to track their order delivery and see the status of the order. As a result, they know exactly when the order was shipped, where the order is at that time and when it will arrive.

Educate your employees
Finally, it is important to educate your employees. Make sure your employees know and understand well how your same-day delivery process works, long before implementing it. The simpler and more logical the new system is for your staff, the better the results. If you work with a third party for delivery, make sure your employees know your logistics partner and the people who work there. This creates a streamlined process.

The StoreShippers’ opinion
Same-day or faster delivery is becoming a must-have feature for most online businesses. By keeping the above four factors in mind when implementing same-day delivery to your online store, you increase the chance to improve the delivery experience and to boost customer satisfaction.

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Blog by: Nienke van Meekeren
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