Its brands are opening on marketplaces in emerging markets including India, where H&M has launched on Myntra, China, where & Other Stories has opened on Tmall, and the retailer is also expanding its own direct ecommerce operations, launching in Indonesia and Thailand in September.
H&M now sells in 73 markets and the group plans to expand its websites for Cos, Weekday, Monki, & Other Stories and Market to about 70 new markets. It is also developing new services around sustainability and recycling.
“Customer focus is our highest priority,” said H&M Group chief executive Karl-Johan Persson. “We are therefore continuing to invest in the best combination of fashion, quality, price and sustainability. To make the customer experience even more inspiring and easy, we are integrating our digital and physical channels more and more.”
He added: “Our ongoing transformation work to meet customers’ ever-increasing expectations is bearing fruit. The new season has got off to a promising start, with a positive reception for our early autumn collections. Looking ahead, we remain humble considering the challenges brought by the rapid shifting fashion retail. Our transformation is therefore continuing at a fast pace in all parts of the company. We are convinced this will contribute to positive development for the H&M group for many years to come.”